In any disaster in the public eye, you have media attention. We were facing the largest-ever cross-government departmental collaboration for decades, so you can imagine we had the eyes of the press and all political parties on us.
In this episode of the NDA Meets podcast, New Digital Age Editor Justin Pearse sits down with Theo Theodorou, UK Managing Director at Microsoft Advertising, to discuss the topic of digital transformation.
Danny Blackburn us Chief Strategy Office, Kinesso. We asked who his digital hero is.
NDA has produced a report capturing the best of the insights and takeaways shared by the expert speakers at the 2024 Digital Women International Women’s Day (IWD) Lunch…
Last week I got an email from an AI-powered marketing company. Proudly they declared, “Brand X created 10K+ ads in minutes.” As a creative bunny, it’s hard not to be dismayed by this.
The first ever JCDecaux Programmatic DOOH Live Awards took place earlier this week (24 April) in London, gathering the leading lights of the outdoor advertising industry for an afternoon celebrating the best programmatic OOH campaigns of the past year…
GroupM Nexus and EssenceMediacom picked up the Grand Prix at the first ever JCDecaux Programmatic DOOH Live Awards in London last night for their campaign on behalf of Costa…
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023…
Independent creative and content collective DNA has completed the acquisition of the award-winning Digital New Agency content and distribution platform from The Economist.
New Digital Age spoke with Gabriella Bord, CEO of DNA to find out more about the acquisition and what it means for the agency’s future…
I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust – at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.
Juliet McCutcheon is Commercial Director UK at Channel Factory. She has a career spanning a decade in media, with previous roles at companies including Amobee and OMD.
Industry experts react to the Q1 2024 IPA Bellwether Report, where it was revealed that just shy of a quarter of UK companies revised their marketing budgets in the quarter.