Industry experts react to the Q1 2024 IPA Bellwether Report, where it was revealed that just shy of a quarter of UK companies revised their marketing budgets in the quarter.
In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
Chris Appleton is Head of Programmatic+ at PHD, having previously held digital roles at Maxus & Initiative. We asked who his digital hero is.
My heart sank as I watched the WSJ interview with OpenAI CTO Mira Murati. When asked whether the company’s latest AI video tool Sora was trained on YouTube videos she evaded the question.
In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, Inés Armendáriz and Nigel Clarkson discuss the role of out-of-home in an omnichannel strategy.
Alexandra Ong is Director of Business Development at Magnite. We asked who her digital hero is.
Commencing an article with a nod to the educational exhortations of former UK Prime Minister, Tony Blair, and the timeless wisdom of Nelson Mandela is a bold move. However, the importance of education in every part of life cannot be overstated.
The shortlist for the inaugural JCDecaux Programmatic DOOH Live Awards has been revealed…
Fiona FitzGibbon is Founder, Diversiffi Media and partner at The Out of Home Media Consultancy. An expert in digital OOH, previous roles have included Head of London 2012 Olympic/Paralympic Games Strategy – UK OOH sector at CBS Outdoor.
Many digital transformation and change programmes are hampered by existing processes. Process change isn’t just for digital technical projects, you can apply the same steps and questions here to ‘How to speed up content delivery’ or ‘How to ensure everyone is aligned on new ways of working’.
Following NDA’s recent International Women’s Day event, speaker Jasmine Dawson, SVP Digital, BBC Studios reflects over some of the issues raised and how the industry can do better in supporting women.
Karan Singh, General Manager UK, Vistar Media is a man on a mission. A mission to forge a new future for out of home advertising.Â