The Advertiser Association and International Advertiser Association arranged two teams to debate “a strong UK ad industry is key to returning the economy to good health”
MiQ has announced several strategic hires as part of the company’s commitment in shaping the future of programmatic advertising…
“What makes a good brand great?” I posed this question to the audience at New Digital Age Foresight in London last month, receiving answers ranging from ‘the people’ through to ‘brand positioning’ and everything in between. So, let’s get specific; what is it that ensures continued success and longevity for a brand? My answer, how strong the company’s unique selling point (USP) is.
A generational shift in the way people consume news is underway in a social media-first landscape that has no respect for traditional media titles. In this new world, legacy media businesses are struggling to keep up, and are feeling the impact.
After a period of belt-tightening, brands everywhere are looking ahead to new opportunities for growth. While advertising investment will remain closely watched by businesses during this period, this does not mean that marketers must accept trade-offs that result in poorer performance. In fact, as technological shifts take place in the ecosystem, now is the time for us to rethink advertising approaches—to the benefit of brands and consumers alike.
The Independent Publishers Alliance has introduced The Independent Marketplace to provide advertisers with easy access to independent publisher sites at scale.
NDA has launched an interview series, CMO Confidential: Adtech. This series profiles CMOs at leading adtech companies to discover what the CMO role means to them, why it’s needed and what industry trends they are harnessing to drive success. The series complements our existing CMO Confidential series which talks to brand-side marketers.
Agencies have been using AI for years, writes Peter Moody, Chief Innovation Officer at MullenLowe…
Sky Media, the sales arm of Sky has achieved a significant first in as the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM…
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update…
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
New Digital Age (NDA), in association with LiveRamp, is spotlighting the men and women championing a data-led revolution in the marketing industry. Here, Irin Rahman, Chief Data and Technology Officer for PHD UK reveals why innovation depends on challenging your biases…