Ahead of NDA’s second “legendary” Trinity Lunch to be held in Manchester, we catchup with Olivia Waite, Sales Director, Channel Factory.
Generative AI promises to redefine the world of sales and sales enablement, writes Tony Grout, Chief Product Officer of Showpad…
Six in ten UK marketers (61%) believe consumer segmentation is an outdated method of marketing, according to new research from enterprise customer data platform, Treasure Data…
Jenny Tsai, CEO of influencer marketing platform WeArisma compares the capabilities of Threads and X…
James Walmsley, Digital Trading Director at Immediate Media, and Alex Barstow, Publisher Director UK & NL at Adnami, discuss how their partnership has pushed the limits of creative innovation to boost the publisher’s high-impact advertising performance…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Lucinda Kingham, Mindshare UK’s Marketing Director.
Channel Factory, the global brand suitability platform for YouTube, has been announced as the Headline Partner of New Digital Age’s upcoming ‘Trinity Lunch North’ event…
Compounding Creative, a new white paper from creative effectiveness ad platform Automated Creative, in partnership with World Federation of Advertisers, suggests brands who don’t track and optimise the performance of their digital campaigns could be leaving significant media value on the table…
The Ethical Commerce Alliance (ECA) has released the second edition of the Retail Trust Index (RTI) to examine retailers’ online data practices and highlight the trust gap prevalent in the retail industry…
Suzanna Chaplin, CEO at esbconnect, discusses the renaissance of email and how this most traditional of channels remains a foundation for modern marketing…
Marketers should move beyond broad-based demographics and embrace more sophisticated targeting models, new Target Group Index (TGI) research from Kantar Media shows…
Rick Jones is Regional President, Western and Southern Europe at Adform. He has worked in the marketing industry for the past 25 years, with roles for QXL, Camelot, Sony, John Lewis, and Google before joining Adform in 2016.