With more time, freedom and money to spend, the over 50s should be every advertisers dream. But advertisers are missing out on silver dollars by failing to engage outside of their favourite Millennial and Gen Z sweetspots.
Ben Cicchetti is VP, Corporate Marketing at InfoSum and the latest to be interviewed for NDA’s Media Pride initiative.
Luxury watch platform CHRONEXT has revealed how content management system (CMS) Storyblok has helped to redefine the brand’s customer experience…
DoubleVerify will combine its media quality and performance data with Scibids’ AI technology and real-time optimisation algorithms, enabling DV to span the entire media transaction from activation to measurement.
The announcement marks the beginning of the 16-week programme of activities that will provide each early-stage company with business and investment readiness support, drawing on Digital Catapult’s decade of experience supporting UK startups
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
Is there any point in user level attribution? Maor Sadra, CEO at INCRMNTAL explores the issue for New Digital Age…
Traditional bidding models, known as waterfall auctions, are generally thought to be a fragmented and inefficient way of carrying out programmatic advertising, writes Piero Pavone, CEO, Preciso…
The Women in Technology series, in partnership with dentsu, explores the challenges and opportunities facing women working within tech and digital media. In this article, we speak to Beth Freedman, Chief Executive Officer at dentsu X.
Adnami CEO Simon Kvist Gaulshøj and VP of Product Thomas From tell us about the company’s new attention metric, and how it is helping their clients make the most of high impact advertising…
Why don’t more designers feel excited about B2B when they graduate? Ross Sweetmore, Senior Designer at The Frameworks explores the issue for New Digital Age…
New social platform Threads offers some exciting possibilities, writes Paul Houston of Catalyst…