DoubleVerify (DV), a digital media measurement platform, has agreed to acquire AI-powered media buying platform Scibids for $125 million. The deal is expected to close in Q3 2023.
DV will combine its media quality and performance data with Scibids’ AI technology and real-time optimisation algorithms, enabling DV to span the entire media transaction from activation to measurement.
“The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers,” said Mark Zagorski, DoubleVerify CEO.
“The combination marries DV’s proprietary data with Scibids’ AI-powered optimisation technology, letting us empower brands with unparalleled insights and control over their advertising performance.”
According to DV, the acquisition will help it to deliver multiple benefits to advertisers, including being able to maximise business outcomes and ROI across addressable paid media bought programmatically; the ability to continuously optimise; and having more streamlined manual efforts and increased operational efficiencies through automated bidding.
DV’s acquisition of Scibids comes not long after the pair announced an exclusive commercial partnership, launching DV Algorithmic Optimiser – a solution that uses customisable AI to improve attention metrics.
“DoubleVerify is a company that shares our commitment to independence, innovation and maximising media performance, and we’re thrilled to take our partnership to the next level,” said Remi Lemonnier, CEO & Co-Founder of Scibids.
“This partnership will amplify the capabilities of our customisable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximise campaign outcomes for our global advertisers and partners.”
*Scibids is a client of Bluestripe Communications, owner by Bluestripe Group, publisher of NDA
