Aurelie Guerrieri, Chief Marketing and Alliances Officer, DataDome, advises marketers how to combat sophisticated fraudsters…
At least 80% of all scams originated on the Facebook, WhatsApp, and Instagram platforms in 2022, according to TSB.
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
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