The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to pursue its examination of the action plan submitted in April with a view to its possible validation…
The Belgian Market Cour has refered preliminary questions to the Court of Justice of the European Union (CJEU) on how the concept of data controllership in the GDPR is to be applied…
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced the inclusion of its VeraViews ad stack on the IAB’s Global Vendor List (GVL).
IAB UK, the industry body for digital advertising, has strengthened its Ad Tech team with the appointment of Chloe Nicholls as Head of Ad Tech
The Internet Advertising Bureau (IAB UK), the industry body for digital advertising, has released a short film on Valentine’s Day to mark its fourth annual National Anti-Click-Through Rate Day.
‘We were surprised to discover that investment in digital had grown by a huge 49% year on year’
Research at IAB UK shows, we ignore older age groups at our peril when it comes to one of the fastest-growing trends.
Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.
The IAB’s Chief Executive Jon
Newly-published research from IAB Europe,
By Rotem Dar, Director of
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