Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.
The IAB’s Chief Executive Jon
Newly-published research from IAB Europe,
By Rotem Dar, Director of
Perhaps the most obvious effect
Diversity matters. And it matters
Tina Lakhani is Head of Adtech at the IAB, we find out who her hero is
Xandr, in association with IAB Europe has launched an industry survey to understand the buy-side challenges and adoption of Connected TV advertising.
it’s clear how vital digital channels are as we forge a virtual sense of community and navigate this new world. From both an individual and business perspective, digital is our antidote to social distancing.
