Interviews, insight & analysis on digital media & marketing

Verasity’s VeraViews ad stack added to IAB’s Global Vendor List

Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced the inclusion of its VeraViews ad stack on the IAB’s Global Vendor List (GVL).

The IAB is a global advertising business organisation that develops industry standardsfor the online advertising sector. The IAB GVL consists of technology vendors that have signed their adtech solutions onto the ‘Transparency and Consent Framework’ and been approved by the IAB. The GVL is maintained by the IAB’s experts and updated weekly. 

The VeraViews ad stack and advertising ecosystem, built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification module, aims to enable publishers to transparently monetize their video content, while providing all advertising stakeholders access to tamperproof campaign data.

R J Mark, Founder at Verasity, said: “Our inclusion on the IAB’s trusted Global Vendor List is an enormous step forward for how we connect with enterprise clients and prove that we’re committed to increasing transparency and professional standards within the advertising industry. Together with our integration at the ad stack level with Brightcove, and our work with upcoming partners, putting Verasity on the IAB Global Vendor List signals that we are ready and able to take our VeraViews ad stack to market.”

The GVL is a carefully curated list of just 800 technology providers, publishers, and brands; and also includes Amazon Ads, eBay, Experian, Google Advertising Products, Group M, Rakuten, Salesforce, and Teads.