Xandr, in association with IAB Europe has launched an industry survey to understand the buy-side challenges and adoption of Connected TV advertising.
The poll, open now, will help inform an IAB Industry Insider guide to Connected TV as a media buying option in a changing TV landscape across Europe.
The poll is canvassing the views of brands, agencies, trading desks and DSPs to understand their knowledge and understanding of Connected TV, the drivers and barriers for Connected TV advertising investment and current and future Connected TV advertising investment levels.
The exponential rise of connected TV across myriad devices is driving huge shifts in consumer behaviour, providing equally diverse and challenging opportunities for advertisers.
As a result, brands and planners need to consider investing more time in understanding shifts in behaviour and plan their spend around opportunities that can help reach these audiences.
Xandr in association with IAB Europe aims to understand the buy-side drivers, challenges and adoption of Connected TV advertising as a media buying option in a changing TV landscape across Europe.
The IAB Insider Guide to Connected TV will help brands and agencies navigate this environment, ensuring their advertising planning strategies are fit for purpose in the new age of connected television.
To contribute to the poll, which should take no longer than 5 minutes to complete, and help drive best practice and knowledge across the industry click here.