If search no longer includes any actual “searching”, the clicks that send a steady stream of traffic to digital publishers will reduce to a trickle, argues Chris Hogg, CRO of Lotame…
Fred Marthoz, VP of Revenue & Global Partnerships at Lotame, discusses what marketers should consider before going all-in on retail media.
Lotame, the global technology company that makes customer data smarter, faster, and easier to use, has been announced as the Headline Partner of New Digital Age’s upcoming summer ‘Trinity Lunch’ event…
Chris Hogg, EMEA Managing Director at Lotame, discusses the impact of the cookie demise, and what marketers and publishers should be doing about it.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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