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Technology

Cross-industry team creates Climate Action Marketplace

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along with PubMatic’s premier inventory and the technology prowess of IPG Mediabrands performance agency, Kinesso… 

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General

Half of all UK adults admit to checking the news in bed

The UK public are “news obsessed” with nearly half (49%) of UK adults admitting to checking the news in bed, and 6% checking the news after sex according to a new report by Tickaroo, a live blogging solution that’s revolutionising the way media companies report live news…  

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