Interviews, insight & analysis on digital media & marketing



ATV’s Agents of Change: David Counsell of the7stars on the evolution of video advertising

‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…