Strategy
Brand purpose x brand bonds = brand value
James Clifton, CEO of Mission Group, explains how brand purpose can be turned into real brand value.
NDA Staff
8 September 2021
James Clifton, CEO of Mission Group, explains how brand purpose can be turned into real brand value.
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
As the coronavirus pandemic has