Programmatic has existed within the
The mid-funnel is where discovery, education and qualification of a consumer’s needs takes place. It is the juicy middle of the funnel that connects the awareness and conversion sections, and it’s where brands get to spend the most time with their consumers via long-dwell ad formats
Justin Wenczka, Verasity CRO, discusses the role that NFTs are set to play in the “increasingly metaverse world”.
NDA recently hosted the 2022 Predictions Lunch, in association with Xandr, bringing together representatives from the likes of Heineken, Deliveroo, Channel 4, Samsung Ads, Nestlé, Spark Foundry, Starcom, and many more, for an afternoon of good food and conversation.
This International Women’s Day, New Digital Age has been fortunate enough to spend time with an incredible group of female leaders from across the digital advertising space.
Frederic Taillier, General Manager, Nordics at impact.com, looks at what makes a successful affiliate marketing strategy.
Peter Szyszko, Founder and CEO of White Bullet, discusses how online piracy can be fought to benefit the industry, consumers, and society.
The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement.
Most marketers, at heart, want to do the right thing and embrace the principles of privacy-first marketing but often they are unsure of how to achieve that, given their current dependence on cookie or digital ID-based methods of tracking, targeting and attribution
While there is no such thing as a ‘typical’ gamer when it comes to age, gender or demographic, the mindset of today’s gamer remains consistent
We asked Emma to name her Digital hero
NDA and CVE speak with leaders at national brands about new approaches to local advertising.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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