Advertising has lost the trust of the people it needs to appeal to, and partnership marketing has been able to rediscover that trust via other channels
What is conversational advertising and how does it work
Most marketers, at heart, want to do the right thing and embrace the principles of privacy-first marketing but often they are unsure of how to achieve that, given their current dependence on cookie or digital ID-based methods of tracking, targeting and attribution
While there is no such thing as a ‘typical’ gamer when it comes to age, gender or demographic, the mindset of today’s gamer remains consistent
We asked Emma to name her Digital hero
ECA discusses growing adtech business Covatic with Daniel Pike
NDA and CVE speak with leaders at national brands about new approaches to local advertising.
New and emerging trends are accelerating the future of ecommerce, driving record online sales, and reshaping an entire sector. You can find out more about four keytrends – and how to react to them – in our latest publication: Supercharge your product feeds and drive sales: the ecommerce marketer’s guide for 2021 and beyond.
For the latest in our NDA Meets podcast series NDA caught up with Justin Lim, General Manager, Asia Pacific, Sublime.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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