The survey of over 2,000 UK consumers found that 70% of Brits believe data collection practices to be ‘immoral’.
61% of UK respondents are very or somewhat willing for advertisers to use their data to personalise ads and offers, if it keeps content free and data anonymous.
NDA has launched a new
By Patrick Johnson, CEO, Hybrid
By Patrick Johnson, CEO, Hybrid
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
Personalisation in digital marketing has achieved an inflexion point over the last few years as users become more interested in privacy protection and data.
By Anne-Claire Bellec, CMO, Kameleoon
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