Interviews, insight & analysis on digital media & marketing

Practice Makes Unperfect

Practice Makes Unperfect

Is being perfect the perfect way to succeed?

Is being a perfectionist the perfect approach to your career? No. Making a few screw ups, mistakes, mishaps, and faux paus throughout your career can be a brilliant thing, and I’m going to tell you why. 

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Practice Makes Unperfect

Will you trade data with me?

Preaching about “freedom of choice” may trigger conflicting views in today’s political climate. But in the world of digital advertising, it is an important, ongoing debate.

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Practice Makes Unperfect

Whatever happened to doing business with heart?

The business world is often regarded as a heartless jungle. One that’s especially cutthroat when you work in sales. ‘’Swim or drown, this is how we work here’’ is a comment I’ve heard before, from management.

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