Interviews, insight & analysis on digital media & marketing

Practice Makes Unperfect

Practice Makes Unperfect

Why the privacy industry needs to lose the riddles to win your trust

Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast. 

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Practice Makes Unperfect

Brands have been sleep-talking for too long. 2021 needs to be the year they wake up.

As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.  

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