With Roku Exchange, advertisers can combine Roku’s advertising supply with identity data and AI-driven optimisation capabilities, with the aim of making it easier to buy Roku Media and TV streaming ad placements.
Roku (NASDAQ: ROKU), a leading streaming platform in the U.S., has revealed plans for a new data-driven TV streaming partnership with The Trade Desk (NASDAQ: TTD), the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media…
Roku’s Laura Chaibi explains the importance of a ‘back to basics’ measurement approach in order to unearth retail media’s CTV potential.
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
Roku is launching an app to enable Shopify’s small and medium businesses to deliver TV ad campaigns.
By Patrick Morrell, Director of
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