NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
In the second of our special ‘An Audience With’ podcasts from Cannes Lions 2024, NDA’s editor Justin Pearse sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital.
One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party future and offers his take on the current marketplace…