Rita Harnett, Global Head of Direct to Consumer & Social Commerce, Wavemaker asks if Social Commerce is ever going to really take off in the West?
Social commerce, or S-commerce, will continue to dominate in 2023, presenting brands with opportunities to engage and personalise in ways that have never before been possible, writes Emma Sahota, UK Managing Director at Astound Commerce…
Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
Video-sharing platform TikTok – which has over 1bn users worldwide – has launched TikTok Shop, writes by Angharad Salazar Llewellyn of We Are Social…
Emplifi and Forrester Consulting found that less than 30% of brands prioritise customer engagement in their social commerce strategy.
Tommy Wigley, Strategy Director at Digital Natives, shares Pinterest social commerce strategies to help boost your business success.
In China, ecommerce is expected to make up 50% of all retail sales. What is driving this growth?
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
By Izabela Catiru, Product Manager,
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