Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
In China, ecommerce is expected to make up 50% of all retail sales. What is driving this growth?
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
By Izabela Catiru, Product Manager,
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