Roblox has partnered with PubMatic to open up its 71 million daily active users to brands via programmatic video ads.
InMobi Commerce, a leading advertising technology platform for eCommerce companies, has revealed that Lord and Taylor’s latest retail media program, powered by InMobi’s technology, yielded significant increases in sales, gross merchandise value, and click-through rate for the leading women’s clothing brand…
Comcast-owned FreeWheel has partnered with Quantcast to provide advertisers with direct access to premium video publishers.
Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV…
New Digital Age meets David Murray, Demand Director of VeraViews to discuss ad fraud in video advertising and increasing trust and value across the media ecosystem…
New Digital Age recently spoke to Gareth Holmes, Vice President EMEA & APAC at SeenThis, on why adaptive streaming is presenting video advertising with “its Spotify moment”…
InMobi has launched InMobi Commerce, a suite of product discovery and monetization solutions for retailers and ecommerce companies.
In 2020, after StockCentre’s acquisition of the local operations of Netshoes, both brands had to be merged and all sales migrated to a single an renewed platform…
DoubleVerify will use the acquisition to expand its value to advertisers in social video and connected TV.
Partner Content Sublime has launched
YouTube is putting brand safety
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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