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Sublime targets true viewability with new video ad unit TopRoll

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Sublime has launched a new video ad format for mobile devices, TopRoll, offering fully viewable completion.

The result of an in-house competition to design the mobile ad solution of tomorrow, TopRoll is an intuitive and viewable ad unit built by Sublime’s team of product and UX experts. Available in managed service and programmatic, TopRoll is an immersive video format that respects the standards from the Coalition for Better Ads and offers an interactive user experience through enhanced integration within publishers’ websites.

The ad starts as a video top banner and an icon invites users to discover the ad in full screen mode. As users scroll up, the banner gets progressively bigger, until appearing in full screen to engage audiences. When users scroll down, the banner gets smaller, to offer a non-intrusive mobile experience.

Viewability of mobile ads remains an issue for brands, with a  report from Integral Ad Science’s  finding  a global viewability average of just over three-fifths (63.3%) for mobile ads.

Emir Teffaha, UK Managing Director of Sublime , said: “With TopRoll, our new patent-pending technology, we can guarantee brands and agencies that their audiences are truly seeing video ads. As the ad pauses when it is no longer viewable, we can guarantee that 100% of completed impressions are viewable, ensuring a fully accurate VTR. We believe our new solution is a game changer for the industry as a whole and this is how mobile video is going to make a real impact for branding campaigns.”

With this new VAST and VPAID compliant solution, Sublime boasts a viewability rate higher than 90%, and a View-Through-Rate up to 70% for 15 seconds. The TopRoll ad unit can host any video ratio, giving brands the opportunity to reuse assets created for TV or even vertical videos designed for social networks. The patent pending technology also brings landscape video to life.

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