The world isn’t woven with atoms, but rather stories spun with the delicate threads of human attention. Attention, that’s where the magic happens, not in fleeting moments. Yet, here we are, gripping onto outdated metrics as an industry. Shall we question why? Let’s unravel viewability.
The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers…
TikTok has teamed up with digital media measurement company DoubleVerify to measure ad viewability, fraud, and in-geo impressions.
By Simon Kvist Gaulshoj, CEO
Adverty, an in-game platform for
By Daryl Young Programmatic Analyst at Journey
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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