Interviews, insight & analysis on digital media & marketing

DoubleVerify fraud and viewability solutions now available to Netflix advertisers

The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers. 

DV is one of the few measurement providers selected to extend coverage to Netflix. DV’s measurement technology identifies and protects advertisers against fraud and invalid traffic (IVT) from hijacked devices to bot manipulation. The technology also provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen by real people.

Mark Zagorski, CEO of DoubleVerify, commented: “Netflix is one of the world’s largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers. Our partnership ensures that campaigns on Netflix fulfil essential quality standards that drive optimal outcomes. 

“At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximize advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video.”

DV solutions cover all CTV inventory, from pre-bid avoidance to post-bid monitoring, allowing advertisers to compare media quality and performance consistently. 


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