The latest ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC), accorcing to Adrienne Rowland and Clare Dobson of Wavemaker…
Rita Harnett, Global Head of Direct to Consumer & Social Commerce, Wavemaker asks if Social Commerce is ever going to really take off in the West?
After a large amount of research, my family and I have just bought our first electric car – and that got me thinking about change. For a long time, EVs were only for very early adopters, and then in 2021 we seemed to reach a tipping point, and global sales accelerated rapidly.
The ‘Demand more from your data: Using AI to drive ROI’ panel explored how brands and agencies can unlock the full value of their data by utilising AI.
Anna Hickey is Wavemaker Global Client President and Global Consultancy Lead and NDA’s new monthly columnist. Anna has teamed up with Wavemaker’s Global Head of Applied Innovation Sarah Salter, who will be writing the column on alternate months.
In episode seven of season two, Wavemaker’s Obinna Iwuji discusses life working in content, finding a home in multiple countries, and Nigeria’s failure to win the Africa Cup of Nations.
Wavemaker UK has appointed Sam Bird as Managing Director, Content and Brand Experience.
Wavemaker UK, Smart Media Technologies, Kinetic and Ocean Outdoor have collaborated to create the world’s largest AR powered virtual slot machine for William Hill Vegas…
Kelly Parker has been promoted to Chief Executive Officer, while Katie Lee has been named Chief Operating Officer.
Wavemaker has completed the global
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