Microsoft’s Xandr has formed a partnership with Permutive to provide marketers with access to standardised publisher first-party data.
Created by end-to-end ad platform Xandr, a recent six-part podcast series, The Programmatic Life, interviewed six leaders from the programmatic industry about their careers, their professional likes and dislikes, and the quirks associated with working in the digital media business….
Around 80% of global digital ad spend goes to these walled gardens despite people spending half their time outside of these ecosystems on the open internet, writes Colette Munnelly of Xandr…
Mathieu Moyne, Associate Director, Solutions Consulting at Xandr, looks at how server-side bidding can help improve the advertising industry.
With NDA’s Summer ‘Trinity Lunch’ happening today (10 June), we caught up with the leaders of businesses sponsoring the event. Here, we meet Luca Masiello, Advertising Partnerships Manager at Xandr, a Microsoft Company…
At the inaugural NDA Heroes, Dianka Bohuslaw, Manager, Client Operations at Xandr, followed up her Adtech Collaborative Champion award with the overall All-Star Hero award. We sat down with Bohuslaw to see what the wins mean to her.
NDA recently hosted the 2022 Predictions Lunch, in association with Xandr, bringing together representatives from the likes of Heineken, Deliveroo, Channel 4, Samsung Ads, Nestlé, Spark Foundry, Starcom, and many more, for an afternoon of good food and conversation.
hilst programmatic buying offers massive scale to advertisers, it comes at the cost of advertisers needing to find and address users who are interested in their product. Data usage to granularly target users can help to solve this.
Xandr, AT&T’s advanced advertising company,
The Marketplace is emerging as a real solution to identity challenges
Curated marketplaces are the ad exchanges of today.
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
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