Media buying platform Adform has appointed Rhoanna Glenn as Senior Account Director and Paul Islam as Sales Director.
Glenn is a veteran of media and advertising technology businesses, including Captify, where, as Head of Strategic Accounts, she built key partnerships and expanded revenue with brands and agencies. Before this, Glenn worked with Audiomob and was also responsible for the successful expansion of Global’s DAX supply partnerships. She will strengthen Adform’s existing relationships and establish new partnerships with brands, agencies, and publishers. This includes educating clients on the media effectiveness and measurable value that Adform’s full product offering enables.
Islam brings extensive commercial acumen and recognition in the advertising technology and media space. With twenty years of experience driving success for market leaders, including The Guardian, Immediate, and Microsoft Advertising, Islam joins Adform following five years with Salesforce Marketing Cloud, where he was responsible for account expansion in the UK, South Africa, and the Middle East. Based in Adform’s Manchester office, he will focus on the UK’s regions and northern agencies along with fellow Sales Director Martin Roberts.
Rhoanna Glenn commented on her appointment: “Having always admired Adform’s success, people, and products, I am excited to join this game-changing platform. Expanding its footprint in the market as it scales its innovative technology, Adform is going above and beyond to meet the needs of advertisers as they navigate the post-cookie world.”
Paul Islam said: “Perhaps a result of its Danish roots, Adform has an ethos of doing things the right way. This is most clear in its commitment to delivering transparency and performance for clients. I am proud to help brands scale the transitions around identity and emerging channels to deliver outstanding effectiveness.”
Phil Acton, UK Managing Director at Adform, commented: “The calibre of both these hires reflects Adform’s standing in the market as a true industry game changer.”
Note: Adform is a client of Bluestripe Group, publishers of New Digital Age.
