BlueConic, a data operating system for customer-facing organisations, has launched Real-Time Sync. This innovative solution allows data stored in Snowflake to be instantly available for personalisation and decision-making workflows. The new technology enables customers to populate profiles with data in real time—at the very moment a consumer interacts with a brand’s digital channels.
Leo Carbonara, VP of Product at BlueConic, commented: “Recent innovations like Snowflake’s hybrid tables position us to fully embrace a composable future that meets the real-time needs of our customers. These advancements enable us to develop solutions that support composable use cases, and Real-Time Sync is just the beginning.”
Real-Time Sync eliminates the traditional delays associated with batch uploads and data migrations, ensuring marketing teams have instant access to the most up-to-date warehouse data. This immediacy enhances personalisation efforts while reducing the manual workload for engineering teams, allowing them to focus on strategic initiatives instead of routine data management tasks.
“In today’s fast-paced digital landscape, real-time data access is essential for staying ahead,” said Carbonara. “With Real-Time Sync, teams can instantly access the retrieved data for personalisation and decision-making workflows, enabling them to create exceptional customer experiences that drive results.”
