The NDA Bookshelf is our regular feature highlighting the must-read books to survive and thrive in the digital industry. We ask some of our favourite authors why their latest book is such vital reading and why exactly you should bother reading it.
Parry Malm is the author of The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend.
Describe your book in five words.
AI + Copywriting = the new rule book.
Why should I read it?
The Language Effect is all about the measurable impact that better copy has on a brand’s marketing campaigns. It directly addresses the growing issue of content supply and demand. Cutting through the noise to deliver a branded message that resonates has never been more challenging or crucial to a company’s bottom line.
And yet, quality marketing copy — and notably the most talented copywriters required to create it — is at a premium. This book throws out the old rule book and shows how advanced technology is revolutionising marketing.
By using industry context, real-life examples and practical advice, the book presents the case for or why using AI technology to make copy better is the only scalable and sustainable way to produce the volume and quality of copy that brands need in the digital world.
What are the three biggest things I’ll learn from it?
A) The transformative power of better language in your marketing campaigns and, conversely, the cost of ineffective language, including a formula to measure the revenue impact of The Language Effect.
B) The infinite complexity of language and the fallibility of human intuition in the context of writing copy.
C) How to get started with AI-Powered Copywriting — the options and benefits of the technology available in the market today.
Who’s the ideal reader?
This book is for marketers of the future — both senior marketers and early adopters who aspire to be game-changing leaders who use advanced technology to redefine marketing language as we know it.
What are your top three business books?
Down and out in Paris and London, Orwell; Candide, Voltaire; and Excel for Dummies, anonymous.