Sky Media, the advertising sales arm of Sky, has officially launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November, the marketplace simplifies advertiser access to Sky Sports and TNT Sports’ extensive live sports inventory. Advertisers can now book campaigns across individual games and tournaments, with a choice of event-based buys and flexible, impression-based packs. Available both programmatically and directly, these options ensure brands can connect with passionate sports fans wherever they watch and whatever their budget.
Axis, a global programmatic platform, has formed a strategic partnership with StreamKey, a leader in video ad monetization. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetization capabilities across Connected TV and digital video. Through this partnership, advertisers gain direct access to high-quality, brand-safe video inventory, while publishers benefit from increased demand and optimized fill rates.
Nexxen, a global, unified advertising technology platform, has announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the U.S., Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities. Nexxen’s unique advertising demand enables Tubi to further capitalise on this expanding viewership.
Mediaocean, an omnichannel advertising company, has announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. The new Innovid is designed to tackle modern advertising’s biggest challenges – fragmentation, inefficiencies, restrictions, and lack of transparency and control – while operating at an unparalleled scale.
StackAdapt, a multi-channel advertising platform, has announced a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now access, scale, and optimise their retail media campaigns across key regions including North America, Europe, and Asia-Pacific. Through StackAdapt’s API integration, brands can leverage crucial insights, inventory, and measurement tools to run personalized campaigns across multiple channels, including display, video, and connected TV (CTV).
Juice Media, a data-driven omnichannel advertising and media platform, has announced a new partnership with Underdog, one of the fastest-growing sports gaming and media companies in the U.S. The collaboration is designed to accelerate Underdog’s brand growth and customer acquisition through targeted, high-performance media campaigns. Underdog has the fourth most downloaded app across all sports betting and fantasy sports apps. By tapping into Juice Media’s expertise in data-driven audience targeting and performance optimisation, the partnership aims to enhance Underdog’s media strategy and maximize return on investment.
Global online platform Temu has expanded its strategic partnership with digital payment provider Checkout.com to improve how customers pay for their orders. Checkout.com has been working with Temu since its launch in 2022, helping process payments worldwide. With this enhanced partnership, customers will have a smoother checkout experience thanks to Checkout.com’s global payment network and advanced technology. The company will now handle payments in over 30 markets, supporting a wide range of payment options—from major credit cards like Visa and Mastercard to digital wallets and regional services like Tamara, a buy-now-pay-later option popular in the Middle East.
Over eight in ten (86%) British retail brands believe social commerce is democratising the retail landscape, levelling the playing field by allowing mid-market businesses to compete against enterprise level companies and achieve commercial success regardless of size and resource, according to the latest research from Scurri, the next-generation delivery management platform. Original research of 100+ UK retailers reveals larger businesses are increasingly learning from the strategies of founder-led and SME brands that are delivering social commerce success, with half (50%) of enterprise retailers agreeing that social commerce is no longer an optional feature but a key driver of growth.
