Interviews, insight & analysis on digital media & marketing

New research reveals only 8% of UK businesses plan to deliver AR/VR content in the future 

Despite the latest innovation leaps in the metaverse and generative AI, new research by content management system (CMS) provider Storyblok reveals a mere 8% of UK businesses have plans to deliver content via AR/VR in the future.

According to Storyblok’s new The State of CMS 2023 report over half of UK businesses also need multiple CMSs to manage their communications, with 7% using more than four. Using more than one CMS can cause disorganised workflows, content siloing, and communication issues, as well as increasing costs and reducing efficiency.

The high usage of multiple CMSs indicates that many UK businesses are struggling to adapt their ageing tech stacks to new marketing challenges. 29% stated an additional CMS was necessary due to tech limitations from their monolithic system and 34% believed they had to reduce risk with a back up platform.

 In contrast, 87% of UK businesses that had recently upgraded their systems experienced significant revenue growth and productivity benefits. 33% now use the latest headless CMS technology. While monolithic CMSs continue to be in the majority for now, companies that have made the switch to composable, headless CMS platforms are seeing the benefits of future-proofing their content operations.

“It’s so encouraging to see how many UK businesses are experiencing the financial and productivity benefits that come from using a headless CMS,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “A recent Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like these are what will continue to motivate businesses to move on from the limitations of monolithic CMSs and modernise their content operations.”

Security issues (17%), difficulty in needing to learn a new system/skill/tech stack (25%), and time-consuming processes (36%) were given be respondents as the three main reasons why businesses change their CMS. In the vast majority of businesses (77%), multiple teams use a CMS on a regular basis, making proper workflows and collaboration capabilities even more important.

Download The State of CMS 2023 report for the United Kingdom to see all of the results. 


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