Interviews, insight & analysis on digital media & marketing

PubMatic expands CTV business in Europe

Digital advertising tech company PubMatic has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.

“These new partnerships reflect PubMatic’s achievements over the past year in the CTV space
and solidify our position as one of the leading providers of CTV technology solutions”, said
Emma Newman, CRO EMEA at PubMatic. “We continue to invest aggressively in scaling a
transparent, programmatic marketplace for CTV/OTT while also expanding our capabilities in
online video, mobile app, and mobile web”.

PubMatic’s OpenWrap OTT, a Prebid-powered unified bidding solution centralises 100% of direct and programmatic demand in a server-side parallel auction. It enables publishers to optimise monetisation across clusters of ads within a show, giving better control over the ad pod to enforce frequency capping and competitive exclusion, and prevent back-to-back ads.

“Partnering with PubMatic gives us all the tools we need to rapidly scale our programmatic CTV
business”, said Alexander Voß, Head of AdTechnology & Monetization, FUNKE Digital. “The
team demonstrated a superior understanding of both publisher and advertiser requirements as
well as extreme commitment to continually improving the viewer experience which gave us the
confidence we needed to embrace the programmatic CTV opportunity”.

PubMatic has also promoted CTV specialist Hitesh Bhatt to the senior leadership team to help
guide the company’s CTV strategy. Bhatt now holds the role of Senior Director, CTV/OTT, EMEA,
and is responsible for delivering PubMatic’s CTV/OTT proposition across EMEA, ensuring that
local requirements are understood and supported.

“We are excited to support our CTV publishers’ growth as more consumers gravitate towards high quality ad-supported streaming services in Europe”, said Bhatt.

News

More posts from ->

Related articles

Agencies

The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests.