RAAS LAB, a tech platform designed to deliver real-time relevance and meaningful results for advertisers, has announced a new partnership with The Trade Desk, a global demand-side advertising technology.
RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s platform. The integration will enable brands and agencies to make transparent, impression-level decisions instantly, interpreting the tone, sentiment, and environment of an ad placement. Backed by granular URL-level reporting, this turns contextual insights into real-time targeting and results.
The collaboration aims to empower advertisers to deliver more impactful, data-driven display campaigns across the open internet.
Thomas Ives, Co-Founder of RAAS LAB, said: “This marks an exciting step in expanding RAAS LAB’s mission to unlock the power of premium media inventory for advertisers. By integrating our sophisticated AI capabilities within The Trade Desk’s powerful programmatic ecosystem, we’re providing unique tools that unite content, creative and context in a single, intelligent flow. Coupled with our URL-level reporting, this integration drives true performance and total transparency through hyper-relevance.”
Niall McCarthy, Director, Business Development at The Trade Desk, commented: “Making RAAS available in-platform is an exciting step for advertisers. It broadens what’s possible with data-led activation, helping teams apply richer relevance signals across planning and execution.”
RAAS LAB is a client of Bluestripe Group, the publisher of New Digital Age.
