Interviews, insight & analysis on digital media & marketing

Sitecore looks to improve CX across channels with three new offerings

Customer experience (CX) management company Sitecore has unveiled a trio of cloud products and services to help brands to improve CX across channels. Announced at the Sitecore Symposium 2022 in Chicago, the new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.

Sitecore Search is an AI-powered search and discovery function that provides marketers with a unified delivery system for serving relevant content. According to Sitecore, the plug-and-play solution can be applied to an existing website in ‘a matter of hours’.

Content Hub One is a headless content management system (CMS) that combines content modelling, authoring, and consumption into a single interface. The update to Sitecore’s Content Hub enables brands to launch and manage experiences across digital channels.

Sitecore Connect is a technology stack optimiser that enables brands to connect Sitecore products to their existing infrastructure via a drag and drop user interface. With the solution, brands can define a target system, set the flow, and publish.

In addition to announcing three new products, Sitecore also showcased further enhancements to the Sitecore Experience Manager (XM) Cloud. The upcoming release of the CMS will feature updates such as new editing interfaces, native personalisation, and testing capabilities.

“Symposium is an important event for Sitecore. It’s, of course, a time to gather, reflect and celebrate with our partners and customers; but it’s also time to energise our efforts and put an intense focus on what’s next,” said Steve Tzikakis, Sitecore CEO.

“As our digital world continues expanding, consumer behaviours continuously evolve, which challenges marketers to meet new expectations and demands. Our goal is to help brands navigate continued instability by ensuring the experiences they deliver to customers are positive, engaging and effective. Over the last year, we’ve made ambitious strides in delivering on our commitment to innovate and build the next generation of marketing tools. We look forward to expanding our product portfolio and continuing to serve as an expert partner to marketers.”