App growth solutions company SplitMetrics has appointed Eoin Hallahan as its new Chief Revenue Officer.
Hallahan brings 16 years of sales expertise, with over a decade in senior leadership roles across adtech, martech, and high-growth B2B startups. His career spans pivotal positions at tech giants and innovative companies, including Enterprise Sales Director for EMEA Gaming at Meta, Managing Director EMEA & APAC at NextRoll (formerly AdRoll Group), a four-year tenure in Google’s sales department, and most recently leading EMEA & LATAM Sales at Helsinki-based Supermetrics.
SplitMetrics’ new Chief Revenue Officer arrives with extensive expertise in driving go-to-market and revenue strategies across SMB and Enterprise segments. With a proven track record of scaling businesses from startup to $100M+ and guiding companies through critical growth phases, Hallahan has extensive experience in customer acquisition, retention, and strategic management at board level.
SplitMetrics has also hired another industry expert, Dan de Vries, as Product Director, bringing a data-driven product and tech leader with over ten years of experience successfully guiding startups and scale-ups to new growth levels. De Vries joins from data.ai, where he served for nearly five years as Director of Product and Tech.
The news comes as SplitMetrics launched SplitMetrics AI, a research and development centre, as part of its mission to become the AI-driven solutions leader in the app marketing sector. The company manages annually $500M in advertising for industry leading apps and games.
“I’m joining SplitMetrics as Chief Revenue Officer to drive business growth and help the team to deliver best-in-class solutions and world class service to our customers and technology partners,” said Eoin Hallahan. “Guided by our innovative vision and cutting-edge technology, we’ll continue to build high-performing teams and accelerate our market leadership.”
Max Kamenkov, CEO & co-founder, said: “We are excited to have Eoin on our team as our new CRO. His extensive experience in adtech and martech coupled with his proven track record of scaling high-growth businesses makes him a perfect fit for us. Eoin will be an instrumental member of our senior leadership that takes SplitMetrics to the next level of growth and helps us achieve our long-term goals.
“We are also excited to have Dan de Vries on our team as our new Product Director, who is already making a big impact within our team. Dan’s proven track record in product management will be invaluable to SplitMetrics as we continue to innovate with our products and services for app marketers and developers.”
