Attention business Lumen Research has appointed Shazia Ginai as Global Vice President of Consulting, as demand continues to grow for smarter, attention-first media planning.
Ginai brings extensive experience across both client and agency roles, having previously held roles at Procter & Gamble and GHD. More recently, she served as CEO of Neuro-Insight, a neuromarketing and neuroanalytics firm, where she led and scaled the business through the Covid-19 pandemic.
Ginai’s appointment comes at a time of rapid growth for Lumen, as demand for more effective and evidence-based media planning continues to rise. She will lead the global consulting and strategic innovation arm, supporting brands and agencies in translating attention data into actionable business outcomes.
Mike Follett, CEO and Founder of Lumen, said: “We’re delighted to welcome Shazia to the executive leadership team. Her expertise in both neuroscience, as well as leading and scaling a business brings something really powerful to the table. As attention is increasingly the defining metric for modern advertisers, Shazia will play a crucial role in helping our clients translate the science of what we do, into action.”
Ginai commented: “I’m excited to be joining the Lumen team at a tipping point for the attention economy. With my experience running a neuromarketing business, I’ve seen how tech is changing the way our brains process information, and Lumen is right at the forefront of helping brands make sense of that shift. What drew me to the business is this rare balance: real innovation in how we measure and apply attention, combined with a genuine sense of responsibility.”
In addition to her role at Lumen, Shazia is a leading voice for greater representation in the research and advertising industries, serving on the steering committee for Colour of Research and sitting on the advisory boards of Women in Research and Women in Leadership.
