Grand Visual, a creative out-of-home (OOH) studio, has appointed Aaron Henderson as Head of Agency. Henderson brings over 15 years of experience in global branding, marketing communications, and innovation strategy, with a career that blends creativity and technology. In this new role, Henderson will lead Grand Visual’s agency client service team, strengthening relationships with media agencies and shaping how the team collaborates to deliver impactful creative campaigns. He joins Grand Visual’s UK leadership team and reports to managing director, Jay Young
VSA Partners, a strategy and creative agency, has promoted three key executives to bolster its leadership team. YanYan Zhang and Kim Mickenberg have been named partners, while Susan Pfeifer, an existing partner, has been appointed head of operations. With these promotions, VSA’s seven-member leadership team is now composed of five women, cementing the 40-year-old agency’s ability to build a strong bench from within.
Customer Engagement company Reward has appointed Sophie Goldschmidt to its Board of Directors, effective immediately. Throughout her career, Goldschmidt has held leadership positions at renowned organisations including the World Surf League, NBA, WTA, and Adidas. Her appointment comes at a pivotal time as Reward continues its growth trajectory, expanding internationally and strengthening its data insights capabilities following the recent acquisition of Hospitality Data Insights (HDI). Sophie’s expertise in creating deep engagement between brands and their fans will be invaluable in guiding Reward’s expansion and further cementing its leadership in the Commerce Media sector.
