RTL AdAlliance has announced that Toby Hack will join RTL Group’s international sales house to take on the role as VP Business Development Global Advertisers & Agencies, effective 15 September 2025. Hack joins that RTL AdAlliance following more than a decade at Omnicom’s PHD Worldwide. In this newly created role, Hack will focus on promoting strategic growth, working with global clients, central agency partners and hubs. He will also contribute to international business development activities and provide support for sales across all business units.
Global, creator-first social agency, Billion Dollar Boy has announced a wave of new senior hires in the US, including two new leadership roles, to further strengthen its creative, project management, and strategy teams and accelerate its growth in the region. Roxanne White joins as Senior Creative Director and Brantley Doyle as Senior Director of Project Management, to bolster the US leadership team. Additionally, Anthony Bayter joins as Senior Project Manager, while Camden Leary, Michael Ghossainy, and Isabelle Battin are appointed as Senior Strategists.
Bicycle is expanding its business outside of London to include a social shop led by the agency’s incoming managing partner, Natalie Jackson. Jackson has been hired as a managing partner of the media agency to head up and relocate Bicycle Ripple to Manchester, and diversify its offering. Bicycle launched Ripple last year, initially with influencer marketing at its core. Jackson is a self-starter social media marketing specialist who founded her own Manchester-based agency, Lifestyle Social, 7 years ago. Her brief is to expand Ripple’s capabilities beyond just influencer, to include the full breadth of social marketing and to help existing Bicycle clients seamlessly integrate social into media strategies. Ripple will also be tasked with going out to market to bring on board social-first brands. The new expanded offering will work tightly with Bicycle’s creative and performance arms, Bicycle Studio and Bicycle Blade.
Mention Me, an acquisition platform that helps brands unlock organic, customer-led growth through referral and micro-influencer marketing, has announced the appointment of Wojtek Kokoszka as Chief Executive Officer alongside the launch of a new core solution, Mention Me Influencer. Wojtek brings extensive leadership experience in technology transformation and global expansion. Most recently, he served as CEO of OpenCorporates, the world’s largest Database-as-a-Service (DaaS) platform for legal entity information, where he spearheaded the company’s technology transformation and US market expansion.
Experiential agency Hot Pickle has unveiled Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello Fresh, Diageo, General Mills and Unilever. Joining Hot Pickle’s founder, Rupert Pick, to lead the division – which will sit alongside the agency’s Brand Homes & Flagships and Integrated Experience arms – are two senior industry figures: Ollie Lloyd joins as Head of Innovation, while Louise Forster-Smith becomes Innovation Director.
Hightouch, a data and AI agent platform for marketers, has announced the opening of its New York City office and the appointment of Chelsea Williams as Head of HR. The new NYC office, already home to 45 team members across sales, marketing, customer success, and engineering, strengthens Hightouch’s commitment to a distributed workforce that can support customers at scale. The company has also doubled headcount in EMEA. Williams joins as Head of HR to scale talent, culture, and employee experience across Hightouch’s global footprint. She brings more than a decade of HR leadership in high-growth tech, most recently serving as VP of People & Culture at Cordial, where she built programs for performance, leadership development, and engagement to support rapid scaling.
Global Corporate Trade company Active International, part of AMS (Active Media Services, Inc.), has hired Dave Carpenter as its new media director. Previously at Goodstuff, where he held the role of managing partner for investment, Carpenter joins the team as Ruth Cartwright takes the helm as managing director. As part of his new role, Carpenter will focus on evolving and growing digital and automation capabilities across Active International, as the company continues to expand into new markets. Having had a decade at Goodstuff, he spent three and a half years as head of digital, before moving into a managing partner role. There he headed up the investment team, working across all media channels.
Adhese, an independent retail media technology company, has announced the appointment of Ali Diouri as Commercial Director, MENA, effective 22nd September 2025. Based in Dubai, Ali will spearhead Adhese’s growth across the Middle East and North Africa, helping retailers and media owners build future-proof retail media businesses with scalable, privacy-first technology and strategic partnerships. Ali brings more than a decade of experience in digital media, marketing technology, and data-led advertising. Most recently, he led regional expansion for Epsilon (Publicis Groupe), driving growth in both the Benelux and Middle East markets.
One of Brazil’s largest advertising agencies, with 950-plus collaborators and over 30 national and international brands in its portfolio, AlmapBBDO is announcing changes to its partnership structure. Marco “Pernil” Giannelli, the agency’s CCO since 2022, has been made partner and will now also serve on the BBDO global creative board. As Filipe Bartholomeu, partner, president, and CEO of AlmapBBDO sees it, this promotion comes as the recognition of a 17-year tenure at the firm, including leadership of award-winning, innovative, and popular campaigns, connecting brands and people while delivering depth, relevance, and results.
Marketing data and analytics company Kantar has appointed Paul Zwillenberg as Chief Executive Officer. He joins Kantar on 29 September and assumes day-to-day leadership of the business on 1 January 2026. Mr Zwillenberg, who will be based in the USA, joins from Accenture where he was Vice Chair Reinvention, and Global Leader of Media and Entertainment Strategy. He brings over 30 years of experience across media, technology and entertainment having previously served as CEO of Daily Mail and General Trust plc (DMGT), where he led a strategic transformation across the portfolio of consumer media, events and information services companies, the success of which enabled the business to be taken private in 2022. Before that he was Senior Partner and Managing Director at BCG, leading its Global Media Practice.
Multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), has appointed Erik Jordan as its new VP, Content Strategy, U.S. Based in Los Angeles and reporting to Ben Arnold, SVP, Commercial Operations, Jordan will lead and scale the Little Dot Studios U.S. Content Strategy team. In this senior role, he will drive the creative vision for the agency while supporting key client relationships. His focus will be on delivering top-performing, growth-oriented content strategies for the company’s partners across all major social platforms. Jordan is a seasoned content strategist with over 14 years of experience helping brands, platforms, and creators produce meaningful content.
