Vistar Media, a global provider of technology solutions for out-of-home (OOH) media, has appointed Oliver Goodge as Enterprise Sales Director, EMEA.
In the newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with media owners and retailers to modernise digital out-of-home (DOOH) operations and drive new revenue growth. Reporting to Eric Lamb, SVP, Enterprise Solutions, Goodge is tasked with bridging the gap between traditional manual workflows and automated, real-time revenue streams.
“Oliver’s appointment marks a significant step towards our long-term commitment to growth in the EMEA market,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “As media owners and retailers across the region look to modernise DOOH operations and unlock new revenue, Oliver brings the right combination of programmatic expertise, technical understanding of relevant industry software, commercial leadership and firsthand media owner experience.”
Goodge has held senior leadership positions across the entire supply chain, from media owners and DSPs to software development. Most recently, he spearheaded the launch of i-media’s programmatic division, building the solution from the ground up and pioneering first-to-market programmatic data integrations.
“I’m really excited to be joining Vistar at a time when digital OOH is evolving so quickly,” said Oliver Goodge, Enterprise Sales Director, EMEA at Vistar Media. “There’s a huge opportunity to help media owners and retailers simplify how they operate and make more from their digital screens. I’m looking forward to working closely with partners to build smarter, more efficient ways of doing business.”
Goodge, based in London, joins Vistar Media with immediate effect.
