Seb Bardin, Global Head of Acquisition & Marketing at Unilever used his talk at the 99//Club Digital Festival to present three observations he’s made during this period and how they have accelerated change going forward. “We need to look at what worked, what didn’t work. The old ways of working won’t work anymore”.
In the video below, Seb discusses changes in the ways local businesses operate, the rise of e-commerce and the shift in the digital media landscape with the increase in feel-good content.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.
