Deliveroo customers will now see Sky Glass promoted on Deliveroo’s app as part of the roll-out of its new advertising platform, Deliveroo Media and Ecommerce.
Sky Glass is the first non-grocery partner to advertise on the Deliveroo order tracker page. The new advertising partnership means Sky Glass will be able to advertise to millions of highly engaged Deliveroo customers, who after placing an order check the order tracker page multiple times.
Deliveroo launched their FMCG advertising platform earlier this year offering brands the ability to advertise to Deliveroo customers with relevant offers across its app, on Deliveroo’s website and as part of social media, email and push notification campaigns.
The Sky Glass partnership will run for eight weeks with the second phase roll-out at the commencement of the World Cup. Customers that click on the ad in the Deliveroo platform will be directed to a Sky landing page dedicated to Sky Glass.
Minco De Boer, Director, Media & E-commerce at Deliveroo, said: “Deliveroo Media and Ecommerce provides brands with an opportunity to connect with millions of engaged customers at, or after the point of purchase. We’re delighted to partner with Sky Glass as we look to grow our advertising platform and build on this new revenue stream.”
Lucy Hyde, Head of TV Platform Brand Marketing at Sky, said: “At Sky we are always looking for new innovative ways to showcase our state-of-the-art products and connect with customers. As respective industry leaders we are really excited to collaborate with Deliveroo and be the first brand partner on their new media platform”
Advertising on Deliveroo includes partnerships with restaurant partners as well as FMCG companies, primarily on the grocery side. Consumers will continue to receive a food-first experience in-app and Deliveroo intends to provide more space to enable partners to tell their story emotionally and effectively to Deliveroo consumers via the platform.
