Out of home (OOH) was traditionally seen as a standalone media channel, but digital screens are changing this perception. Now, thanks to the data-targeting and measurement capabilities of programmatic, brands can fully integrate digital out of home (DOOH) into their omnichannel campaigns.
In this special video podcast, NDA Editor Justin Pearse is joined by Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale.
Topics discussed in this indepth conversation include the biggest benefits of including programmatic DOOH in a cross-channel campaign; how it works most effectively with other channels; the role of first-party data in DOOH campaigns; how DOOH and programmatic OOH are helping advertisers measure impact more effectively, and much more.
