The Evening Standard has officially re-launched as The London Standard, a week after publishing its final daily edition. The rebrand sees the publication move toward a “premium” weekly edition.
The launch campaign will feature more than 700 roadside and digital screens positioned across London, including 30 of JCDecaux’s London Towers, as well as across digital and audio platforms. It’s being supported by a series of street activations at The Outernet.
“It’s a big day for London and a big day for The Standard. We’re thrilled to be marking such a momentous occasion with a huge multi-media campaign across the best city in the world. We can’t wait to showcase all that we have to offer to our valuable readers and advertisers alike,” said James White, Chief Commercial Officer at The Standard.
“The launch of the weekly publication is a part of The Standard’s overall bold transformation, offering a portfolio of multi-award-winning platforms delivering quality content 24/7 to a global audience of aspirational metropolitans.”
The “new” publication will be distributed every Thursday from 4pm, with 150,000 copies delivered to the streets of London.
“We are embarking on an incredibly exciting new journey, and I am convinced that the latest iteration of the Standard – in print, online, on social – is a manifestly important addition to London’s media diet. A diet that the Standard has owned for nearly 200 years,” said Dylan Jones, Editor-in-Chief at The Standard.
“The new weekly print publication is an upmarket celebration of the city in all its glory. We will be delivering quality at scale for a culturally savvy, desirable audience. London remains the greatest city in the world, and we will continue to reflect that. Every Thursday the Standard will be reinventing London.”
