Full-service digital marketing agency Precis has unveiled Alvie, a performance marketing optimisation platform, designed specifically for ecommerce and B2C brands. Alvie empowers marketing teams with modern, privacy-first attribution, AI-derived actionable insights, and a unique approach to value-based bidding, all aimed at maximising the impact of a brand’s marketing investments.
Based on their experience of working with major international retail brands, Precis recognised that e-commerce companies struggle with fragmented marketing data across multiple channels and platforms, hindering their ability to perform accurate cross-channel analysis and attribution. Disparate data across platforms makes it difficult to connect the dots, optimise budgets effectively, and demonstrate the true impact of marketing efforts.
Alvie tackles this challenge head-on by consolidating data from multiple channels into a single, unified platform. Alvie also offers a revolutionary approach to bidding signals, empowering marketers with custom conversion signals that map to specific business goals. This means brands can send signals that reflect the most important KPIs, whether it’s profit margin, customer acquisition, or repeat customers, for example, rather than just ROAS, revenue or ROI.
Alvie’s attribution product offers greater flexibility and adaptability compared to traditional path-based models, allowing for a more accurate assessment of marketing impact while aligning with evolving privacy regulations.
The launch has already garnered positive feedback from launch clients.
Martina Enebrand, Online Marketing Manager, Homeroom, commented: “Since implementing Alvie’s Bidding Signals, we’ve transformed our approach to marketing efficiency. By integrating first-party data on COGS into Google Ads bidding, we shifted our focus from treating all revenue equally to prioritising profitability and business value. This strategy has been instrumental in optimising our spend across markets and product categories, and with Alvie’s real-time capabilities, we’ve been able to make these adjustments instantly. With Alvie, we’re making better, faster decisions that support our long-term business success.”
Christoffer Lötebo, Group CEO of Precis, said: “Alvie helps marketers answer the age-old question of what part of their marketing budget is being wasted. Today, each channel is reporting their own results, making it hard for brands to see the full picture. Marketers are often left choosing between limited tools or costly custom models that are out of reach for many. Alvie changes that. We’ve built a platform that’s easy to use yet powerful, offering transparent and unbiased insights. Our goal is to make data-driven decision-making accessible to everyone, from CMOs to marketing coordinators, so they can confidently drive real marketing impact—without needing a data science team.’’
Alvie is available to Precis’ agency customers as part of a tech-enabled agency experience, or as a standalone product for in-house teams with ambitions to make their marketing more data-driven and effective.
