Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator product. With access to brand-level data, this groundbreaking deal will enhance Blis’s omnichannel advertising platform allowing advertisers to leverage extensive anonymised and aggregated data.
Through the Blis suite of data providers, including Virgin Media O2 Business, advertisers will now have access to one of the most comprehensive and highest-quality telco datasets available. This will enable Blis users to strengthen their audience planning and measurement capabilities with access to high quality brand insights.
“Telco data is becoming an essential resource for understanding purchase intent, and we’re thrilled to be able to now utilise brand-level data from Virgin Media O2 Business as an exclusive partner for their O2 Motion Brand Elevator product,” said Charlie Smith, European MD at Blis. “This deal reinforces our commitment to providing high-quality data for our clients’ campaigns while ensuring privacy compliance. We believe this should be the industry standard. Our clients can now maximise campaign effectiveness without compromise.”
Blis’s Audience Explorer platform will now include anonymised and aggregated data from Virgin Media O2 Business, allowing advertisers to craft and measure against precise target audiences for their omni-channel campaigns. This ensures they don’t have to compromise on the quality, depth and breadth of the data they use. The platform operates on geo-powered insights, enabling clients to plan, activate, and measure campaigns across all channels. Advertisers can easily layer on any additional demographics or consumer spending data, such as Mastercard insights, for enhanced targeting.
In addition, Blis is pioneering the use of app and web usage data for omnichannel measurement through its innovative Smart Holdout Groups. This solution allows advertisers to accurately assess brand outcomes across various channels, measuring key metrics such as sales uplift, footfall increase, and app usage growth.
“Our expanded partnership with Blis showcases the power of anonymised and aggregated data when applied in digital advertising. Through access to O2 Motion’s Brand Elevator product, Blis users will be able to make data-driven decisions to enhance both planning efforts and work impact,” said Andy Gillham, O2 Motion Business Development Director at Virgin Media O2 Business. “Combining Brand Elevator outputs with tools like Blis’ Smart Holdout Groups, customers will be able to unlock valuable insights that enable greater collaboration within the advertising industry.”
The Virgin Media O2 Business application and anonymised Brand Elevator product is now available in the Blis Audience Explorer platform starting today. Advertisers can test Smart Holdout Groups for free for a limited time.
