AI software and production agency Wooshii has announced a new partnership with UK media company Immediate to enhance video content creation across its leading brands.
The strategic partnership will see Wooshii’s AI-driven tools rolled out across seven of Immediate’s brands, including Radio Times and Good Food, to help improve video performance analysis and generate insights from their content.
With Wooshii’s innovative AI capabilities, Immediate aims to enhance its video output by simplifying reporting, enabling data-backed decision-making, optimising content for discovery and supporting the creative development process.
Speaking on the collaboration Ed Marriage, Commercial Director, Wooshii, said: “Immediate’s vision of driving audience engagement through innovative video strategies aligns perfectly with ours. By integrating our AI-powered tools, we’re helping Immediate streamline their production processes, optimise content for discovery and stay ahead of the constantly evolving media landscape. This collaboration reflects our commitment to empowering brands with the technology they need to create impactful and efficient video content.”
Paul Doyle, Director of Video Strategy & Delivery at Immediate, added: “The cornerstone of Immediate‘s video strategy is to ensure we provide the most engaging and useful video for our audiences – be it on our websites, apps or across our social media channels. Being able to use Wooshii as a single source of data across all our video assets – wherever we publish them – will garner granular level insights that can help us achieve that aim, and provide our content creation teams with valuable data to understand where their focus should be”.
