Precis, the full-service digital marketing agency, has acquired Katté & Co, the full funnel paid media specialist for ecommerce brands.
Katté & Co joins Precis following a string of acquisitions including Nucleus, Booster Box, The F Company, and Bannerboy. The acquisition comes on the heels of Precis’ recent launch of Alvie, a platform designed to empower ecommerce and B2C brands with a strategic control panel for performance marketing.
Founded in 2014 by Tom Katté, Katté & Co has built a strong reputation for its approach to digital media buying, with a particular focus on paid search and paid social. The agency’s integrated creative offering for social channels, its data-driven approach, and its client roster, including Monsoon, Crew Clothing, and Dune, align with Precis’ vision of delivering innovative, integrated and impactful digital marketing solutions.
Katté will join the Precis leadership team, while the existing 30 strong Katté & Co team will join the team of 500 employees that make up the Precis Group and will be based in the UK office – effectively doubling the size of the UK team.
Jess Merry, Managing Director of Precis UK, commented: “We’re thrilled to welcome Katté & Co to the Precis family. Their knack for combining the best of data, human insights, and creativity to shape strategy really resonates with Precis. With the Katté & Co team now part of Precis, we’re strengthening our UK presence and gaining fantastic expertise in e-commerce marketing to better serve both UK and international clients.’’
Tom Katté, Founder of Katté & Co (pictured) said: “I’m incredibly excited to join the Precis Group, bringing Katté & Co’s expertise and shared vision into a larger, dynamic team. This partnership not only strengthens our UK presence but, with the support of a global network and access to Precis’ proprietary tech, Alvie, we’re now in an even stronger position to deliver impactful, global solutions for our clients. I couldn’t be happier to have found in Precis a team whose values and culture so closely align with ours. Together, we’re set to push the boundaries of what’s possible in performance marketing!”
